Our new luxury brand, FITENUE, started in January 2024 and will be formally launched in February 2025.
- We have a factory at Sector 63 for some sports and designer garments, while the rest are outsourced. Our shoes, made from high-quality full-grain leather, are handcrafted by a family trained in Italy for five years, who previously helped elevate Bata to an upmarket brand in India.
- We are working to establish 100 franchise outlets in India, followed by another 100 internationally.
- We are still developing innovative imitation jewelry for both men and women.
- We are in the process of developing leather bags, wallets, and belts for both men and women. The designs are currently underway.
- We are the first in India to design garments specifically for senior citizens.
- We have a showroom in Greater Noida.
- We are offering franchisees assured returns with an exit plan.
- We are the only brand offering lifetime free refitting and garment exchange after 1 year and 2 years at 50% and 25%, respectively.
- We are creating a fashion club with three categories for fashion and luxury lovers.
- We are offering customized designing and draping services for customers.
- We are providing fashion advisory services to support our mission, “Freedom through Fashion.”
- We are also working to make Noida the “Fashion Capital of India,” as it is already a city known for apparels.
- We are offering a pilot testing opportunity for franchisees at a low investment of ₹2.5 lakh and ₹5 lakh, with an exit plan after 3 months and a refund of the investment.
- We are planning to create luxury houses for owners of one- and two-room apartments, aiming to surpass the concept of similar apartments in France. We are still looking for an architect with an aesthetic sense.
- We are starting Astro Fashions and image-building exercises through our brand.
- We are introducing theme attire concepts for events such as weddings, birthdays, and anniversaries to give a royal look to the celebrations.
- We have started a skill development program at zero cost, providing a stipend to underprivileged youth aged 16-23 who have passed their 12th grade.
- We are in the process of developing an online live shopping platform to provide customers with an experience similar to visiting showrooms. It will take time as it is a costly shoptech program.
- We will start a live measurement program for customers to get customized products from home.
- We plan to launch a “Private Party Sales Concept” for the elite class starting in 2026, after our IPO.
- We are also developing a rewards program for related professionals.
- We have designed a wonderful concept, a modified approach to the “Gandhian Ashram,” to enrich rural and underprivileged India threefold over the next six years.
- This “Rural and Poor Rich” program is a mass movement initiative. We will need donor support, but without any direct funding to us.
- Once this program is executed, we will implement the “PURA” concept given by Ex-President Abdul Kalam to curb urban migration and congestion, and to create a smart village model in India.
Many more initiatives are to come as our team grows with like-minded individuals.
“May God help us make our mission true. We need the good wishes of all those who love and support the vision of a New and Developed India.”
🙏🙏🙏💐💐💐🙏🙏🙏